Pillar 10: Consumer Protection & Data Rights

Why this pillar exists

This pillar exists to protect people as consumers in an AI-saturated economy. As AI is embedded in apps, devices, platforms, and customer service, consumers need clear rights and practical safeguards: transparency about when AI is being used, protection from deceptive or manipulative practices, the ability to contest harmful outcomes, and meaningful control over personal data. Data rights should be understandable and enforceable, not buried in unreadable terms of service.

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